annoyware coachmen: Samsung upstages Sony with f/1.4-equipped EX2F point-and-shoot for $549

Samsung's been flaunting its WiFi-equipped Smart cameras throughout the last year, but with a generally significant tradeoff in image quality, we haven't been terribly impressed. The EX2F, however, is a model we're finally eager to get our hands on. This 12.4-megapixel CMOS shooter packs an f/1.4-2.7 lens -- quite a feat for any point-and-shoot -- along with a full-size hot shoe, dual image stabilization, a top ISO setting of 12,800 (extended), a 24-79mm 3.3x lens and a 3-inch swivel VGA-resolution AMOLED display. That's in addition to the full manual shooting mode, RAW option, 1080/30p HD video capture and the standard plethora of WiFi options, including Remote Viewfinder and Auto Backup. Accessory add-ons include an optical viewfinder, external mic and a secondary flash (a smaller pop-up model is built-in, and retracts when not in use). There's no hint of pricing or availability, but with that industry-leading f/1.4 lens, pro-level features and AMOLED display, we're certain that the EX2F won't come cheap. Full PR is after the break.

Update: It appears that the EX2F includes a 1/1.7-inch sensor, compared to the significantly larger 1-inch sensor on the Sony RX100. Samsung has also confirmed that the camera will be priced at $549, and is scheduled to hit stores in August.

Gallery: Samsung EX2F product gallery